Where are the bucks in real estate? I believe you'll find the bucks in the wallets and bank accounts of the Baby Boomer. Want a piece of that action? Then focus on their needs, values and future plans. The Baby Boomer appreciates the value of home ownership. They are willing to help and financially support the next generation in their homebuying decisions.
The Baby Boomer is looking at real estate as a way to diversify their portfolios. Second homes and investment properties are a great way to do so. Any smart real estate professional that positions themselves as an asset manager rather than a realtor will be speaking the same language as the Baby Boomer. Check out Brian Brady's article 'Youth Myth' on Bloodhound.
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